Email marketing had been a major source of concern for me in recent months until I discovered the GetResponse List Building Program, which is a comprehensive email marketing course. It assists me in growing my email list on a daily basis, which has a direct effect on my sales. I did some research to see if it was just another online tutorial, and I can honestly say that GetResponse is the first email marketing company to provide practical advice on how to grow email lists.

At a basic level, the sales funnel is a summary of the steps that lead someone to buy your product or service. The prospect recognizes a need, begins to assess future matches, and eventually agrees on a purchase. If you are a business, you already have a sales funnel in place. The question is: can you be more successful with your current funnel(s)?

In this post, we would analyze the three main types of sales funnels that you might use in your company and how to decide which one to concentrate on now. Let’s start here.

Acquisition Funnel

This one is all…

The majority of organizations use email as their main tool for collaboration and file-sharing. Billions of emails are being sent daily, though some emails are very harmful. Spam mail has become a very popular method for spreading malware.

Email is a possible security threat. Think of how many times you’ve been copied into an email that was meant for someone else. If your company is sending lots of email messages to the wrong people, you can imagine how often private emails get sent.

In a recent study, 89% of law firms stated that their primary way of exchanging sensitive information…

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According to LinkedIn workforce report published in 2018, data scientist roles in the US had grown by 500 percent since 2014, while machine learning engineer roles had increased by 1,200 percent. Mobile devices have become data factories, pumping out a massive amount of data daily; consequently, the AI and analytic skills required to harness these data has grown by a factor of nearly 4.5 since 2013

According to the IBM Marketing cloud study, 90% of the data on the internet today, has been created only since 2016. A publication by Seagate today, also predicts worldwide data creation will grow to…

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The cloud has helped companies reduced the cost of expensive IT infrastructures. Organizations of different sizes can now accelerate their digital transformation processes because of the cloud. Elastic cloud derives its name from the ability to expand and contract to satisfy compute and storage resource needs. Rather than tie up capital to buy or license depreciating assets like servers and storage hardware, organizations can instantly access on-demand resources in the cloud of their choice, for which they are billed in a granular fashion based on usage

Elastic cloud derives its name from the ability to expand and contract to satisfy…


Artificial Intelligence (AI) is the science of creating intelligent machines and algorithms capable of learning and solving tasks that usually require human intelligence. AI is a major driving force towards digital transformation. The applications of AI keeps expanding; for example, AI is being used to predict the risk of chronic disease, inventory optimisation, fraud detection, to name a few.

Machine learning is a subset of AI, a class of algorithm that learns from examples and experiences rather than relying on predefined rules that characterise traditional algorithms. An algorithm is simply a sequence of instructions that a computer carries out to…

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We are amid a massive disruption at a scale never seen before. Digital transformation is fiercely taking shape, and many businesses are striving for a seat at the table. The confluence of accelerating technologies like elastic cloud computing, big data, AI and IoT is why digital transformation is one of the greatest buzzwords of the past few years. When you google “digital transformation”, you are likely to get results in the millions.

Before I continue its essential, I make a crucial distinction between digitisation and digital transformation. Digitisation is using digital tools and technologies to improve the way business is…

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Facial-recognition software, which has been in progress since the 1960s has finally taken off with retailers through the last couple of years, According to a report by CB Insight, during 2018 singles day in china, 60% of shoppers made payments by taking a selfie or employing a fingerprint scan

Facial recognition will unquestionably be one of the essential technologies accelerating future stores. I have listed below three main ways facial recognition technology can benefit the retail stores


Organised retail crime cost U.S. retailers $30 billion each year, and a lot of these expenses are transferred to consumers in the form…

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Artificial Intelligence (AI) has become a fundamental component in the digitalisation of in-store retail by personalising the customer experience and creating a more hooked business-to-consumer interaction. AI has the potential to transform the everyday retail experience, and it’s already happening!

Since purchase behaviour differs per customer, personalisation in retail aims to serve each individual based on their needs and behaviours, retail brands everywhere are competing to offer the most relevant experiences to their clients. …

Artificial intelligence has noted massive growth in the last few years. Many businesses are investing in artificial intelligence to enable them to gain a competitive edge. Sadly, the majority of companies who claim to have invested in Artificial Intelligence have failed to generate value from it.

Based on a survey of more than 2500 executives conducted by MIT Sloan Management Review and BCG Gamma, seven out of 10 businesses report insignificant profits from their AI initiatives. The erroneous idea that artificial intelligence is somehow magical and can invent something from nothing has lead many projects astray.

Before we hurry to…

Daniel Abban

AI Advocate | Data Scientist | Digital Transformation Enthusiast | Founder |

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